Breedera is joining Pets4Homes: helping responsible breeders focus on what matters most

We've got some exciting news to share. Pets4Homes has acquired Breedera, the UK-born app that helps responsible breeders stay organised and compliant while raising healthy, well-socialised pups.

Breeding should be built on care, planning and trust. That means keeping accurate records from the first signs of a heat cycle to the moment each puppy heads to their new home. Breedera brings everything together in one easy place. Breeders can log heat cycles and matings, track temperatures to predict whelp dates, record weights and feeds, note vaccinations, treatments and vet visits, and manage their waitlist for new families. All information is stored securely in the cloud, and records always belong to the breeder.

Mike White founded Breedera and has spent years building it side by side with breeders. He kept hearing the same thing: too much paperwork, too many spreadsheets, not enough time for the dogs. So he sketched an early version in his evenings and weekends and took it to breeders for straight-talking feedback. They tried it, asked for improvements, and Mike listened. The result is an app shaped by real-life breeding.

As Mike puts it, the purpose has always been simple: give breeders their time back to focus on what really matters. Paperwork is important for licensing, transparency and new owner support, but it should not crowd out the hands-on work that keeps mums and pups happy.

At Pets4Homes we share Breedera's ethos. Pets are not products. A responsible breeder offers a complete service built on care: choosing the right parents, supporting mum through pregnancy, tracking every stage of growth and health, socialising pups thoughtfully and matching each one with the right family. Good records make that work visible, and they protect everyone involved.

Breedera will continue to operate as an independent product, with the same focus on helping responsible breeders stay organised and in control. Over time, new features will connect Breedera records directly to Pets4Homes adverts, meaning less time copying details across and more time with the dogs. Breeders' data stays theirs.

Mike joins Pets4Homes as Head of Breeder Success, meeting breeders across the country, listening, and making sure the tools fit the day-to-day reality of every setup, whether someone is just starting out or running a larger operation.

Welcome, Breedera. And welcome, Mike. We cannot wait to build the next chapter together.