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Europe’s Largest Pet Marketplaces

PetMediaGroup is the leading operator of online marketplaces for pets and their related goods and services.

Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assisting their human caregivers in the process. Our ambition is to continue to provide trust, safety and convenience to both pets and their caregivers.

Our mission is partner with and acquire the leading pet and horse marketplaces across Europe, and add value to consumers, businesses and animals alike through technology, marketing, operations and capital.

Backed by world class investors such as Verdane Capital, Back in Black, Otiva Capital and 183 Invest our journey has only begun to grow our portfolio of leading brands within the pet vertical.

Tell me more!
Dog

Our Brands

Our brands have enjoyed market leading positions for over 15 years

2021-01-26T09:58:35+00:00
Pets4Homes Screenshot

Pets4Homes

Founded in 2003, Pets4Homes is Europe's largest online marketplace for pets. Each month, over 5 million users visit the site to find a new best friend.

2021-01-26T15:15:29+00:00
Hästnet Screenshot

Hästnet

Hästnet was founded almost 20 years ago, and has been the dominant player within the Horse classifieds category in Scandinavia ever since.

2021-01-26T15:23:15+00:00

Annunci Animali

Founded in 2005, Annunci Animali is the market-leading online marketplace for pets in Italy. Over 1.5 million Italians find their dream pet on the site each month.

Our Vision

Our vision is to be the one place animal-lovers go to find a new best friend, or related goods and services.

Pet Media Group in the News

Latest press articles and mentions

Post Types

Pet Media Group buys Italian rival
Sifted

Pet Media Group buys Italian rival

Pet Media Group, the Swedish startup attempting to build Europe’s largest online marketplace for pets, added another geography to its empire with the purchase of Italy’s AnnunciAnimali.it.
Their pet group is growing – acquires Italian rival
Dagens Industri

Their pet group is growing – acquires Italian rival

En grupp svenska finansprofiler vill bygga ett globalt imperium inom digitala marknadsplatser för husdjur. Nu köper Pet Media Group upp Italiens största sajt, finansierat från egen kassa. ”Vår filosofi är att ett riktigt bolag är ett lönsamt bolag”‚ säger vd:n Axel Lagercrantz.
Swedish Billionaires Invest in Pets
Dagens Industri

Swedish Billionaires Invest in Pets

På ett par år har Pet Media Group finansierats med 140 miljoner från en grupp svenska finansprofiler. Nu vill de bygga ett globalt imperium inom digitala marknadsplatser för husdjur. ”Människor vill inte köpa sina husdjur på Blocket”, säger medgrundaren Eyass Shakrah.
Hästnet raises SEK 135 million
Breakit

Hästnet raises SEK 135 million

Ägarna bakom "Blocket för hästar", sajten Hästnet, tar klivet utanför Sveriges gränser och köper upp Europas största marknadsplats för djur. Förvärvet backas av tunga techinvesterare som går in med 135 miljoner kronor.

Our Promise

In everything we do, the welbeing of our pets will always come first.

PetMediaGroup is owned and operated by a seasons team of entrepreneurs, who all are aligned on the vision of building the world’s best destination for anyone looking for a new animal best friend.

Althrough our value-add comes in many different forms, there is one thing that unites it all – out success as a Group can and should only be measured by the welfare and happiness of the animals that find a new home through our ecosystem. We will always put animal welfare above all other goals.

Our Proudest Moments

Nothing makes us more proud than when we help animal lovers to find their next best friend!

John Farrugia
John Farrugia
2021-01-25
Verified
Thank you your expertise has been excellent Thank you John
Devon
Devon
2021-01-25
Verified
Very happy with your service and will use in the future if I decide to have any more pups. And I would recommend the services. I would like to give a donation to pet4homes for letting me use the services provided just has a small thank you u x
Jo
Jo
2021-01-25
Verified
A comprehensive and helpful site including tips on avoiding pitfalls when buying a puppy. I placed a wanted advert and very quickly received a response from someone local to me, all being well we hope to have a new pup March.
Val Watson
Val Watson
2021-01-25
Verified
After looking locally for ages for a small dog to buy I put an ad on Pets4Homes. Within hours I was getting calls and found the perfect pet, just a few miles away.
Kelly
Kelly
2021-01-25
Verified
Fantastic service, efficient and lots of interest when selling dogs with great people to offer homes to my puppies, very happy

We would love to hear from you!

Regardless of whether you are a proud pet owner, a potential partner or just someone with a thought or question on your mind – please get in touch!

Contact Us