We build the most trusted pet marketplaces in Europe and the US

Nine brands in seven countries, including Pets4Homes, Deine Tierwelt and ehorses. Each year 1.7 million pets and horses find new families through them.

Explore our brands More about us

MarketplacesMarketplaces: 8
MarketsMarkets: 7
Rehomed / yearPets and horses rehomed per year: 1.7M
Team membersTeam members: 84

Our model

How Pet Media Group works

A simple, repeatable playbook that turns local leaders into a global group.

Acquire leading marketplaces

We buy the most trusted pet marketplace in a market and preserve the local brand families already know.

Migrate to shared platform and operation

Each brand is moved onto one group-wide technology stack, safety standard, and operating model.

Continue to invest and grow

We reinvest in the product and team so every improvement compounds across all nine brands.

Performance

Scale, and the discipline behind it

37%

EBITDA margin

We have grown while staying profitable, every year since we started.

Largest in the category

Nine pet and equestrian brands, and the largest group of online pet marketplaces in the world.

60+

Minimum NPS

We hold new work back until it clears our customer satisfaction bar.

Investment thesis

A category growing faster than the infrastructure behind it

More households are keeping pets than at any point in the last decade, and younger buyers now start almost every search online.

Most of them still land on general classifieds sites that were never built for animals. We build marketplaces made only for pets and horses, with verification, moderation and protected payments as standard.