Pets4Homes

40% of all pets in the UK find loving homes through Pets4Homes
2008
Founded
4.2M
Monthly Users
4.9
Customer Satisfaction
45%
Market share in pets
Pets4HomesVisit Site
The Background

Pets4Homes was founded by the lovely couple Mark and Stacey, based in Blackburn in 2008. The site was founded as a hoby project by the two animal fanatics

From a very early stage, both breeders and consumers took note of the founders' high standards when it came to animal welfare - the two worked around the clock to try to ensure that only reputable and serious breeders had access.

By 2015, Pets4Homes had grown into the largest online destination for breeders and those looking for a furry friend.

In late 2019, PetMediaGroup acquired Pets4Homes from Mark and Stacey, with the promise that we would do everything in our power to continue their vision of becoming the safest place to a lifelong friendship between pets and their caregivers.

Our Transformation

We continued to build on the founders' strong focus on animal welfare, applying our PMG playbook of innovative technology

  • Improved Trust & Safety for both animals and their caregivers through safety features such as ID Verification, Safe Payments and KYC.
  • Strong focus on overall user experience - especially in the mobile arena (80% of users). Build native apps for both iOS and Android - both with 4.5+ star rating.
  • Engaged with the wider pet community - both through our Quarterly Industry Reports, and by partnering with other companies and charities sharing our values of animal welfare.

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Frequently asked questions

For any quesitons not answered through the FAQ, feel free to contact us by clicking the button below!
Contact us
What measures does PMG take to ensure animal welfare and safety?

Our goal is not only to ensure a high animal welfare standard across our brands - but in fact to redefine how animal welfare is delivered in the digital age. To do this, we have a team of incredibly talented team members, as well as a roster of some of the worlds' leading pet care organisations and companies.

We could really talk all day about this topic, as it's close to our heart! Please do contact us if you're curious to learn more!

I run a pet marketplace and would be interested in potentially partnering with PMG. Who should I speak to?

Great to hear! Please do reach out to us via the contact form on this website!

I am interested in working at PMG - what do I do?

PMG is built on passionate people bringing their A-game to deliver on our promises towards our breeder partners, pet parents and of course the pets themselves.

If you think you're up for a challenge worth remembering, please check out the open positions on our career page

What is the business performance of PMG as a company?

Our mantra has been the same since day 1: A real business is a business profitable business. For us, being profitable is not primarily about being able to return value to our shareholders. Profitability means we can be a long-term partner to invest into by all our key stakeholders - our breeder partners, our team members, the welfare organisations we work with and so on.

In short: we are here for the long-term, and having been profitable since our founding year has allowed us to ensure that we remain a partner worth planning your future with!

Where are your offices located?

While we have two offices - one in Stockholm and one in Berlin, about 80% of our team members work remote from across the world. It's fair to say we are a remote-first company.

For the exact address to our offices, please check out the contact us page.

The safest start to a life-long friendship

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