PuppyPlaats

The leading vertical marketplace for dogs in the Netherlands

2013

Year founded

300k

Monthly users

4.8

Google Reviews Rating

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The Background

PuppyPlaats was founded by Erwin in 2013 as he wanted to provide an alternative and more safe place for dog lovers and breeders to meet.

Erwin worked alone on the site for more than 8 years – handling everything from site development to customer support. Despite not being an easy task, Erwin did a phenomenal job!

Over time, both breeders and consumers appreciated the various safety features that Erwin built to keep the platform safe from bad guys. It was slowly becoming what he envisioned PuppyPlaats to be.

In 2021, PetMediaGroup acquired Puppyplaats, which meant that our mission to turn it into the safest online dog marketplace in the Netherlands had begun!

Our Transformation

Launched multiple safety functionalities in order to make the platform safer – IDV and created a dedicated Trust & Safety Team.

Built native apps for PuppyPlaats, and an improved search experience. Suddenly mobile users started growing significantly!

Since the Netherlands has quite loose regulations when it comes to animal welfare, we took a clear stance to make PuppyPlaats far more strict than the legal requirements in the country – pet safety is always our highest priority!

Press Coverage

Interview with our colleague Ruth on Puppyplaats

Buy healthy puppies safely via Puppyplaats.nl

Puppyplaats bans imported dogs from being advertised

PMG Acquires Puppyplaats

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Frequently asked questions

For any quesitons not answered through the FAQ, feel free to contact us by clicking the button below!

What measures does PMG take to ensure animal welfare and safety?

Our goal is not only to ensure a high animal welfare standard across our brands - but in fact to redefine how animal welfare is delivered in the digital age. To do this, we have a team of incredibly talented team members, as well as a roster of some of the worlds' leading pet care organisations and companies.

We could really talk all day about this topic, as it's close to our heart! Please do contact us if you're curious to learn more!

I run a pet marketplace and would be interested in potentially partnering with PMG. Who should I speak to?

Great to hear! Please do reach out to us via the contact form on this website!

I am interested in working at PMG - what do I do?

PMG is built on passionate people bringing their A-game to deliver on our promises towards our breeder partners, pet parents and of course the pets themselves.

If you think you're up for a challenge worth remembering, please check out the open positions on our career page

What is the business performance of PMG as a company?

Our mantra has been the same since day 1: A real business is a business profitable business. For us, being profitable is not primarily about being able to return value to our shareholders. Profitability means we can be a long-term partner to invest into by all our key stakeholders - our breeder partners, our team members, the welfare organisations we work with and so on.

In short: we are here for the long-term, and having been profitable since our founding year has allowed us to ensure that we remain a partner worth planning your future with!

Where are your offices located?

While we have two offices - one in Stockholm and one in Berlin, about 80% of our team members work remote from across the world. It's fair to say we are a remote-first company.

For the exact address to our offices, please check out the contact us page.

The safest start to a life-long friendship