Visit SiteSweden has the highest number of horses per capita in all of Europe, which is one of the reasons why Hästnet is Europe’s second largest horse marketplace.
Founded in 1997, Hästnet is one of Sweden’s oldest brands within online classifieds. Today, Hästnet is the undisputed leader within the horse vertical, transacting over 90% of all horses in Sweden.
Each month, horses and items for a value of EUR 20m are sold through the platform, making it the prime destination for anyone looking to find a horse, or any related equipment such as saddles and horse clothing.
We launched the first-ever mobile apps for Hästnet. Today, over 25% of the monthly active users use the app every single day - a testament to how important Hästnet is to the equestrian community.
The fact that Hästnet is so dear to the community lead to us taking a more cautious approach when developing the site. We rolled out our typical playbook of security-enhancing features, which were well received by our users. Additionally, we invested in staffing up the Trust & Safety team to better serve our customers.
Finally, we took a more active role in the the wider horse community by partnering with other leading equestrian companies and charities.
