Pets4Homes
Pets4Homes is the UK's largest pet rehoming marketplace, with verified breeders, deposit protection and welfare standards built into every advert.
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ehorses
Headquartered in Germany.
The world's largest online horse marketplace since 1999
- 1999
- Founded
- 2026
- Acquired by PMG
- 2.4M
- Monthly users
- #1 worldwide
- Market position
Background
The background
ehorses is the world's leading digital marketplace for horses. Around 2.4 million people use it every month, and more than 100,000 horses are listed for sale on it each year.
Founded in 1999 and based in Georgsmarienhütte near Osnabrück, it has been led for the past 15 years by managing director Lena Büker, and was part of the NOZ/mh:n media group from 2011.
Pet Media Group acquired ehorses with effect from 1 August 2026. The ehorses team continues to work from its home at Rittergut Osthoff in Germany.
Coverage
In the press
Recent coverage of ehorses
Pet Media Group
Pet Media Group
Pet Media Group acquires ehorses, the world's leading horse marketplace.
1 August 2026
Our portfolio
Our other brands
More brands in the group, each built around the way its own market works.
Deine Tierwelt
Deine Tierwelt is Germany's largest online pet marketplace, covering every category with a strict animal welfare policy and verified sellers.
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Lancaster Puppies
Lancaster Puppies helps American families find healthy puppies from responsible breeders, with verified listings and direct contact with the breeder.
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Discover the rest of our portfolio
From puppies to horses, our marketplaces help families find their perfect pet.