Press release
Pet Media Group acquires AnnunciAnimali.it, Italy's largest specialised pet marketplace
· Stockholm
Pet Media Group, the company behind Pets4Homes, has acquired Italy's largest specialised marketplace for pets, AnnunciAnimali.it, which has more than 1.5 million users per month. The acquisition strengthens the group's presence across European pet markets and supports the improvement of international animal welfare policies.
The purchase also includes AllevamentiRazze.it, Italy's largest website built specifically for the needs of breeders and rescue centres. The acquisition is in line with Pet Media Group's strategy to become the leading destination globally for pets and their caregivers.
Since 2005, AnnunciAnimali.it and AllevamentiRazze.it have been the go-to online destinations for Italian families and breeders alike to rehome animals, whether dogs, cats or horses. In line with Pet Media Group's other websites, Pets4Homes in the UK and Hästnet in the Nordics, the Italian websites enforce strict listing rules to protect animal welfare standards, and have a strong focus on education and guidance for their users.
Pet Media Group will invest in the teams of AnnunciAnimali and AllevamentiRazze, building their products and services and introducing new technology to the Italian pet marketplace.
"This acquisition cements Pet Media Group's position as the world's leading operator of pet and equestrian related marketplaces, with the group now helping more than 10 million people to find new animal companions each month across the UK, Sweden and Italy. Through using innovative technology and by attracting the best talent in the industry, we believe that we are in a good position to be the undisputed leader of the digitalisation of the European pet rehoming market."
"Having seen how Pet Media Group has managed to grow both its UK and Nordic presence while having a relentless focus on improving animal welfare makes me confident that the websites are in good hands, and I look forward to working with Pet Media Group to continue the journey I started more than 15 years ago."
About AnnunciAnimali
AnnunciAnimali.it is Italy's largest specialised marketplace for pets, helping Italian families and experienced breeders rehome dogs, cats and horses since 2005.
About Pet Media Group
Pet Media Group operates leading pet and equestrian marketplaces in the UK, Sweden and Italy, including Pets4Homes, Hästnet and AnnunciAnimali.