Project Description

Pets4Homes Logo

Europe’s oldest online marketplace for pets

iFauna has a long history of being the market leading destination for pet lovers, originally founded in 1997 as a print magazine. The business was run by the same family up until PMG acquired the company in mid-2022. is the dominant pet vertical in the Czech Republic, and has since long been associated with being the most trusted and safe place to find your future dream pet. What many do not know is that the Czech Republic is a hotspot for dogs, boasting the highest pet ownership per capita globally!

The Horký founded the business, which was run by the second generation of the family by the time we acquired it. As PMG, we now aim to bring more rapid innovation to the Czech consumers and breeders alike.


Selected Facts

25 years

Est. 1997


Monthly Users




Brand Recognition