We acquire and develop category leaders

Our portfolio of brands are all category leaders with dominant market share within their markets.

We are constantly on the look out for more leading brands to add to our portfolio! Typically, the websites that we choose to acquire have built an organic dominant position over a long period of time, and have shown a strong ability to retain and engage its users.

Our core investment criteriae
  • Online pet marketplaces

  • Market leader within its niche

  • Long-dated presence

  • Putting animal welfare first

  • High share of mobile users

  • Highly engaged audience

Europe map

Our growing portfolio of brands


Annunci Animali

Founded in 2005, Annunci Animali is the market-leading online marketplace for pets in Italy. Over 1.5 million Italians find their dream pet on the site each month.

Hästnet Screenshot


Hästnet was founded almost 20 years ago, and has been the dominant player within the Horse classifieds category in Scandinavia ever since.

Pets4Homes Screenshot


Founded in 2003, Pets4Homes is Europe's largest online marketplace for pets. Each month, over 5 million users visit the site to find a new best friend.

We would love to partner with you!

If you are running a leading online marketplace for pets and pet-related goods we would love to hear from you! Please do reach out using the contact form.

Opportunities of particular interest

  • Acquisitions
  • Investments (minority / majority)
  • Commercial Partnerships